There are thousands of trucking and freight companies operating across America today — some enormous, some small, and most indistinguishable from one another. They copy the same standard benefits, offer the same cents-per-mile, for the most part similar incentives, and the same “good enough” time-off policies. So we asked ourselves a simple but necessary question:

What will truly set us apart from the rest of the pack?

The honest answer wasn’t simple. On paper, when you look at our DOT number, you might assume we’re new. But that number doesn’t tell the story. The real heart of our operation is, and always will be our people. Because in a world racing toward automation, obsessed with sensors, AI, and the idea that autonomous trucks might someday replace professional drivers… we believe something very different:

The irreplaceable grit, judgment, and pride of a human truck driver will continue to define American logistics for decades to come. That is why we refused to mirror the market. Instead, we built a company centered around respect, quality of life, and the long-term success of the people who power this industry.